Event details

Join us on the last Thursday of every month to network, share, learn and discuss the successes and experiences of being an ethnic minority business owner. 

Hosted by Jason Roberts, Founder and CEO of Kaleida International. 

Hailing from Brixton, South London, after 24 years working in the financial services industry in both banking, and sales, Jason was frequently reminded of his diverse identity. From the lack of representation in boardrooms, to being made aware that his 6’ 5” frame was intimidating, he experienced prejudice, bias and discrimination that impacted opportunities.

In 2021, Jason launched Kaleida International, a fully-inclusive, B2B marketplace for tenders focused on helping buyers find, assess and invite diverse suppliers to tender. A father to two daughters, Jason enjoys golf, long walks and has a passion for yachting.

You will get a chance to:

• Hear from a variety of speakers during the ‘In Conversation With’ discussions
• Network and engage with fellow business owners during breakout room sessions. 
• Explore how we can support our community moving forward and drive FSB’s Equality Diversity and Inclusion agenda.

Sales: The Art of Closing

In 2019, the failure rate of start-ups was estimated to be as high as 90%. While these numbers may be higher than normal due to a global pandemic, there are some common themes that lead SMEs, and start-up owners to close their business. These include running out of money due to low sales and entering the wrong market as a result of poor research.

In this months ‘In Conversation With…’, Jason Roberts, CEO & Founder of Kaleida International, a fully-inclusive B2B Marketplace for Tenders, will be discussing ‘Sales: The Art of Closing’.

Be sure to have a pen and pad with you for what will be a fuelled talk, as he walks us through how to build a pipeline and close more deals.

This free FSB virtual event is open to all businesses, and non-members are welcome to attend, bring a friend, colleague or business associate to accompany you, so they too can benefit.

Please view our Privacy Notice.

Event Contact

• For help and support regarding this event, please telephone our dedicated events helpline 01253 336028 or email [email protected]

Further Information

New to virtual networking? Find out more about FSB virtual events and a quick guide to getting started here.