The second master class session from Mail Metro Media and the IAB UK explains what makes great and effective advertising across digital display, video, social, and content!

Event details

The second master class session explains how to make your digital campaign stand out. Hear from Mail Metro Media on what makes great advertising across display, video and social, plus the importance of context and premium environments.

The deputy commercial editor of one the biggest newsbrands in the world, MailOnline, shares expert advice on how to create content that effectively engages consumers.

IAB UK's Head of Research will share their study looking at the 5 Rules of Effectiveness - the killer principles to use to make your digital campaign cut through.


  • Lauren Dick, Director, Business Development, Mail Metro Media
  • Katy Winter, Deputy Commercial Editor, Mail Metro Media
  • Elizabeth Lane, Head of Research & Measurement, IAB UK
  • Sam Holliday, FSB Development Manager

Event contact

For general enquiries regarding the event, please email [email protected].

Further information

New to virtual networking? Find out more about FSB virtual events and a quick guide to getting started here.