With more content being consumed every day, it's important to ensure that your messages take the right visual approach

Event details

In conjunction with York Business Week, Jacqui Bourke, Head of Creative Insights at iStock by Getty Images will explain how to ensure that the visual messages your business presents are the right ones, have the desired impact on potential customers and create the right image for your business.

Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. They’ve given their artists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects.

As Head of EMEA for Creative Insights at Getty Images & iStock by Getty Images, Jacqueline works with an international team of videographers, photographers, researchers, art directors and photo editors. The Creative Insights team review worldwide communications and analyze social, cultural and technological data. Combined with Getty Images’ invaluable access to customer buying patterns, the team’s work helps identify and shape visual trends that better connect customers to brands. 

This event is free of charge and open to all businesses regardless of where you are based, both FSB members and non-members are welcome to attend, so feel free to share with your networks. 

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Event Contact

  • For help and support regarding this event, please telephone our dedicated events helpline 01253 336028 or email [email protected]

Further information

  • Find out more about FSB virtual events and a quick guide to getting started here.
  • We want all attendees to feel welcomed - please read our statement on Diversity and Inclusion here
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