Are you selling a product, service or concept to new (or existing) clients? If that’s you, don’t miss this fascinating one-off session with an award-winning business coach and training solutions provider, showing sales teams and business owners how to design and build a tailor made WINNING pitch each and every time you ‘sell’ to clients!

Event details

You (or your sales team) will discover how to increase the chance of ‘clinching the deal’ by following just a few simple steps, boosting the sales teams’ success - and your bottom line!

You’ll discover:-

  • The three most common mistakes sales staff make when selling
  • How to build long term relationships for repeat custom
  • How and when to deal with the ‘money question’ – what’s it going to cost?
  • And perhaps the most important aspect of selling – closing the deal!

The session will cover key aspects of the sales process, from building relationships, understanding client needs, and creating solutions for the customer to bring them back to your door again and again. Attendees will learn a winning process to take them through each and every sales process, and will leave understanding that no two ‘pitches’ should ever be the same.

They will grow their knowledge on the overall sales process, learn how to apply influencing skills every time they meet customers, discover handy hints and tips when talking to prospects, and how to deliver a more polished pitch.

Whether it’s a product, service or concept you’re selling, this session will help sales teams increase performance in key areas of your business.


This session will be delivered by award winning business coach Heather Wright from Advance Performance, who delivers training across the UK and the globe for some of the biggest names in business, from Rolls Royce, The National Trust, Unilever, Sky, Boots and Pepsi, and who’s agreed to work with FSB for this one off, standalone training event.


NB: All attendees will be sent post event support materials, including handout content on sales support, and a short, bespoke video from Heather covering key points raised as part of the interactive element of the session.

Event contact

For help and support regarding this event, please telephone our dedicated events helpline 01253 336028 or email [email protected].