After careful consideration we have decided to postpone this event in response to the COVID-19 virus.
We continue to follow government guidance in relation to our events and will review on a daily basis. We recognise the impact this virus is having on small businesses and will be waiving our refund policy.
We are working hard to provide support to our members during these very difficult times. This includes planning webinars which provide guidance for FSB members, addressing your concerns with government, directing our member to FSB support services such as insurance, business continuity, legal helpline and FSB care.
We also have a dedicated support hub on our website which gives specific guidance for small businesses on the COVID-19 virus www.fsb.org.uk
Rest assured the FSB will continue to work hard to provide as much support as we can to FSB members and also the wider small business community.
1) ‘How To Design Your Marketing Funnel For Growth - Finding And Attracting The Right Customers To Your Business’
A fun, practical and interactive session that’s designed to get you thinking and inspire fresh ideas for your marketing strategy.
You will learn the core elements of designing a marketing funnel for your business that will drive growth. We help you work out how to attract the attention of more of the right people and to draw them towards your business.
About the speaker:
wearefandg.com/about/ Life is too short to be boring. We want to be remarkable. To work with great people in businesses making a positive impact. To help them win. And to have a real laugh doing it.
2) Is your website working as hard as you?
You work hard to drive potential customers to your website. Leads could be slipping through your fingers though, because your website is not optimised for lead collection.
You will learn tricks and tips to get the most out of your website as part of a lead generation funnel.
About the speaker:
https://yunomedia.com/ makes your website work as hard as you do. We love making beautiful, as well as practical, designs. We are a local Web company with over 7 years experience in the industry.
3) Keep your hard-won customers coming back!
CX is important because:
- It drives loyalty increasing the chance that your customers will buy from you again and again, try your other products and services, recommend you to friends and colleagues and forgive any mistakes you make.
- Customers don't just buy on price - they want to buy from a business that helps them accomplish what they want to do, makes it easy for them to do it and creates positive feelings while they're doing it.
You will learn How you can begin to improve your customers' experience and increase your customer loyalty.
About the speaker:
Alex Grist of exceptionalcx.com has over 20 years of experience working in marketing and insight, helping businesses improve their customer and employee experience. She’s had the pleasure to work for and with organisations of all sizes in complementary health, financial services, retail, travel and tourism, leisure, local government, construction, manufacturing, engineering, print, property management, media, telecommunications, utilities and charities.
Cost: Free for members, guests and non-members and includes tea/coffee and biscuits
Parking: NCP Car Park, Marlands Car Park and West Park Car Park
Due to the current global health emergency we ask that anyone attending an FSB event join us in trying to minimise the spread of the virus.
All our staff and volunteers are washing their hands in line with government guidelines and avoiding close contact including handshakes. Please could we ask that you adhere to these guidelines while at FSB events.
For general event enquiries please email Gioia Grobler