This final session will focus on marketing your food business. How you can let customers know you’re open for business and how to manage your customers experience to ensure they keep coming back
The purpose of this session is to share thoughts about how smaller food businesses can use marketing, innovation, disruption and social value to help further the bottom lin
Often, we think about these techniques and approaches as being the domain of bigger businesses, but this way of thinking can be applied to the smallest of businesses in a way that fits with their capacity and budget
It could be as simple as making your sustainability credentials into a crucial part of your brand’s image – for example, looking at how to limit single-use plastics and how you can communicate this to your customers and suppliers
It will also look at how being involved in the wider community can add value to your business and the community in which it operates
We are at a challenging time and the businesses that come through the other side the strongest will be those who are creative and forward thinking
Moslek Uddin, Founder and CEO of UK Curry Connect
Moslek Uddin is the founder and CEO of UK Curry Connect (UKCC), an active industry network and trade body and an influential campaign and lobby group. One of UKCC’s current priorities is to help find solutions to the skilled staffing crisis. Moslek is a small business owner who has been in the catering industry since 1982. He settled in the South West in 1998, opening a takeaway in Taunton and then expanded to Weston-Super-Mare and Highbridge. Moslek, along with UKCC, has also partnered Plastic Pollution Awareness and Action Projects to help raise awareness and find viable alternative solutions to single-use plastic within the catering industry Moslek not only works for the betterment of the industry but also takes great pride in social responsibility. He is a former trustee of Feed the Homeless Bristol and Feed the Homeless WSM.
Sarah Ali Choudhury – FSB lead for food businesses
After establishing herself as one of the youngest females to manage an Indian restaurant, Sarah Ali Choudhury has gone on to become a Multi Award Winning chef and globally recognised Indian food expert, coach and speaker. Her recipes and articles have featured in print and online publications locally, nationally and internationally including Forbes, The Telegraph, The Independent and various others. Forbes highlighted Sarah as a disrupter in the Indian catering industry and titled her 'The Curry Queen' and a global leader for women in Catering. She recently presented BBC's Inside Out programme which highlighted female chefs in the UK which was also featured on BBC World News.
Arnab Dutt OBE – FSB lead for Social Value
Arnab Dutt OBE is an entrepreneur, innovator and disruptor. An expert in Social Value policy and corporate governance, he is also an advisor to government. He is the Chair of FSB’s Social Value Policy Unit. Arnab specialises in social value policy development, deploying innovation and disruption; inclusive growth and diverse supply chains that lead to societal transformation. As an entrepreneur, Arnab has owned a successful UK manufacturing business for 20 years of turning it into a specialist brand with a world-wide reputation in its niche. He consistently develops new products and technologies and brings them to market. He assists other businesses by with expertise in research, product development and strategy implementation. Arnab is keen to support smaller food businesses in the south west by sharing his expertise, ideas and passion.
Kerry Curtis – FSB Brand Public Relations Manager
Kerry Curtis is an award-winning public relations specialist with more than 15 years in industry including a brief spell in the Bournemouth restaurant industry. She specialises in how brands can cultivate a positive reputation that is in tone with wider social sentiments. Kerry co-founded the Bournemouth Arts by the Sea Festival in 2016 which aimed to have a positive impact on Bournemouth’s night time economy and boost the local community and economy. Kerry is a qualified public relations practitioner recognised by the Chartered Institute of Public Relations. Kerry currently manages the PR strategy for FSB.
For general enquiries regarding the event, please email [email protected] or telephone 01253 336016.