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What are the business communications essentials?

  • Blog
  • 07 February 2017

Businesses need to be able to communicate effectively. Not only with customers, but also with suppliers, contractors and staff.

In addition to providing your company address, ensuring that your business is reachable and has robust and viable means of communication is critical.

We’ve highlighted what the communication essentials are for a business and the things to keep in mind when assessing your company’s current communication methods.

What are the business communications essentials?

Phone

Your company should first and foremost have a phone line. Aside from face-to-face communication, this is the most convenient and direct way of getting in touch with a business.

You need to make a decision on how contact by phone will work for your business. For instance, you should consider what sort of phones you’ll use, such as a landline, or mobile devices that give direct access to specific people within a company, both in and outside of work hours.

Also, is your business split into departments? Does each department need its own number or should every call go to a switchboard before being diverted to the right place?

Getting the right phone system in place can really help to streamline communications between your business and your customers. This can make customer and client interactions more effective and efficient.

Online

Being able to communicate online is vital, as society becomes increasingly more digitally focussed.

Allowing your business to be reachable via email, or by using online programmes like Skype, means you’ve provided another point of contact, which can be beneficial to a company.

If you trade online, this should be a given. However, if you don’t, offering an email address for general enquiries can be useful, as long as it’s monitored and replies are made promptly.

Much like with phones, you need to decide if there’s one address customers can reach you on, or if individual staff members should have their own email addresses.

Keep in mind that online communication isn’t limited to email – you can also be reached via social media accounts, for instance. However, it’s important to note that properly managing and maintaining business social media profiles can take time and require a budget, which you might not have available.

Deciding on the right communication for your business

Choosing the right communication options for your company can depend entirely on the sort of business you run.

If you work as a tradesman, for example, you’ll probably spend a lot of time travelling. Because of this a suitable mobile phone plan would be better suited for customers wanting to contact you. Whereas a company with fixed premises and office space would more than likely be better suited to having desk phones and a landline, or be reachable online.

You should look at the specific needs of your business – not only those in the present, but also considering any future expansion or development plans you have in mind. This can help when shopping around to find the right communication solutions for your business.

How the FSB can help with business communications

FSB members have access to the FSB Communications service. This is an award-winning service that helps to provide businesses with communication solutions that deliver guaranteed savings.

The service can provide businesses with internet, landline and mobile phone packages. These can be tailored to suit individual budgets, from superfast broadband to a range of data and handset options for mobile users. Finding the right deal for businesses involves our team looking for suitable packages across a range of UK networks.

Other benefits include:

  • Fully project-managed installation
  • Impartial and free advice, as FSB is not tied to a specific network
  • High-quality customer service, with a 99.95% retention rate

To find out more about how FSB Communications could help your business, get in touch with a member of the team or visit our FSB Communications page

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