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Take your elevator pitch to the next level

  • Blog
  • 07 April 2016

As a business owner, you’ll probably already be aware of what an elevator pitch is – and most likely have one to hand right now. But in case you’re having some doubts about the strength of your pitch, we’re going to take a look at how you can take it to the next level. Pun absolutely intended. 

In business, you’re always going to be questioned about who you are and what you do.

An elevator pitch will cement those facts, and what’s great about having one of these speeches at the ready is impact it can have - you can really sell both yourself and your business.

Take your elevator pitch to the next level

In case you’ve haven’t heard of the term, let’s clarify things with FSB’s very own elevator pitch:

‘As experts in business, we offer our members a wide range of vital business services, including advice, financial expertise, support and a powerful voice in government. Our aim is to help smaller businesses achieve their ambitions.’

Now you know who we are.

We’re offering thuseful information to our members because we want you to gain the most from networking events in the future. So when you arrive you’ll be fully prepared with that all important introduction

What to do

Imagine a very distant relative comes to visit you and asks ‘What do you do for a living?’ How do you answer this question and where on do you start? That’s the type of thought that can help you create or improve your current pitch, let’s look at some other tips:

  • The first rule is to keep it simple so give them your name, your businesses name and the service or product you offer.
  • Make eye contact throughout – but avoid intensely staring as this can be off-putting. Practice at home in the mirror, it will boost your confidence.
  • Choose your language carefully – this might be your only chance to entice your audience with what you do.
  • Don’t give all your information away at once – some of the best ad campaigns withhold their products most valuable attributes, you’re leaving the door open for further conversations.
  • Make it clear – Let this person know what you can do for them and how you can enrich their lives.
  • Keep it brief – On average, an elevator pitch should last between 45-60 seconds. It should be succinct and jargon free.
  • Above all else: Be confident and be yourself! You’ve achieved so much to get to where you are at that moment in time, so be proud and let the person standing opposite you know that.

We hope you’re feeling a bit more inspired – if you’ve got an elevator pitch success story, then we’d love to hear about it. Did you secure a new client by wowing them with your pitch? Email us via yourstories@fsb.org.uk.

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