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Small steps to building your company

  • Blog
  • 12 April 2016

Building your company is not simply about increasing profits. It is also about growing your reputation and boosting customer and client satisfaction to ensure longevity and ultimate success in your chosen field.

At FSB, we recommend working on key aspects of your offering rather than always focussing on the bottom line; concentrating on quality and delivery to ensure that you build a business to be proud of and one that will keep clients and customers returning time and time again.

Small steps to building your company

Be true to yourself

Once you start focussing on growth, it can be easy to lose contact with the reasons why you began your company in the first place. This can be a mistake as it can lead to a loss of passion and enthusiasm that can quickly be reflected in the services or products you provide.

It is essential that you continue to do what you love even whilst building your business. In the short term, this will help to ensure that your customers or clients are never in any doubt about your commitment to them, or your business aims and ideals.

In the longer term, this sort of approach will also ensure that you can continue to do what you enjoy for longer. Building businesses does not have to mean compromising on ideals. Instead, it can be a way of facilitating the achievement of goals and sharing your enthusiasm for your company with a wider audience.

Be honest with others

It may be a cliché but honesty is always the best policy; in business as well as in life. It can be tempting to cut corners or stretch the truth when you are striving for business growth, but this sort of approach will rarely pay dividends in the long run.

Even if dishonesty does lead to success in the shorter term, being found out at a later date can be disastrous to the business in the future. It is difficult enough building a good business reputation in the first instance and trying to rebuild one that has been tarnished or destroyed altogether is harder still.

Good business relationships, whether with customers, clients, colleagues, staff or associates, are all built on trust. Once this is lost it can be hard to maintain a company, let alone to foster growth and future success.

Focus on quality

The ideal basis for any form of company growth is a commitment to quality, regardless as to the size of the operation or other business strategies. Core quality will ensure that customers and clients can continue to rely on the products or services you provide and will not feel that your focus has moved elsewhere.

Maintaining, and even improving quality, will not only facilitate attracting more business in the future but will help to secure a steady and reliable client base; the holy grail of any enterprise.


Starting a Business for Dummies - Book from FSB

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