East Sussex Olympics Fact Sheet 2012
With talk of the London 2012 Olympics seemingly everywhere, it is easy to ‘tune out' and assume that the events will only impact on businesses based in the capital. However, there are a whole range of issues that might effect you and your staff which you may not have thought of, especially with the Games already underway and the Paralympic Games taking place later this month.
The London 2012 website covers many issues and has a number of useful tools and templates to help businesses to during the games – visit the Business Network pages for up to date information at
http://www.london2012.com/business-network
As well as the Olympic and Paralympic Games in the Summer, a lot of the advice and information available is applicable to other major events including the Olympic Torch Relay, the Cultural Olympiad, Queen's Diamond Jubilee and the European Football Championships.
Outside of the controversial issues surrounding the Games, small businesses are making the best of it and finding useful ways to boost sales and make the Olympics work for them. Reports around the County have shown amazing footfall and ‘feel good' for the Torch Relay and independent pubs, cafes and restaurants have been on-hand to give a big welcome to thirsty and hungry revellers.
The FSB is urging people to enjoy the Games and, in doing so, think about spending locally, which supports local stores, pubs, cafes, restaurants and services. The FSB is also making it clear to businesses to market their products and services and get prepared for increased visitor traffic and footfall to make the most of the opportunity.
But with opportunity comes risks, and the FSB is advising businesses to ensure they have the appropriate licenses in place for food, drink and entertainment, especially into the evening. FSB members enjoy 24/7 access to legal advice and a special Games Legal factsheet is available on-line to them.
BACKGROUND NOTES AND LINKS
Access London 2012's
diagnostic tool that will help you plan contingencies, and
watch a video of how some businesses are gearing up and getting prepared.
There are some
excellent resources to help keep you running during the Games on the London 2012 website, to view them.
'OPEN FOR BUSINESS - OUR OLYMPICS SOCIAL MEDIA CAMPAIGN ‘Open for Business'
The London 2012 Games is an opportunity for businesses to grow, diversify and innovate due to the influx of tourists to the country. But there has been a lot of news to suggest that businesses are not expecting to do well during this time, and that some may even close for the length of The Games.
To maximise the FSB's presence during the Olympics, we plan to harness the power of our members and other small businesses (and potential members) through an online campaign.
How does it work?
Small businesses UK wide are encouraged to tell us if they are open for business and if you are planning to see growth and success during the Games.
We are asking you to do this in two ways:
•
Log-on to Crowdmap at
https://fsbuk.crowdmap.com/ to put your business on the map, with a short blurb on how they are being affected by the Games. You can add a photos or a video of what they are doing during the games
• Tweet with the hashtag #openforbiz to indicate if their business is open and how they are benefiting or being affected by the Games. This will generate a pin on Crowdmap – all tweets will need to be approved by the London Office
All who log their details on Crowdmap will help the FSB generate a map of small businesses open for business UK-wide. We have set-up key categories so business can indicate what type of businesses they work in.
The campaign was launched on Monday 16 July and run throughout the Olympics and Paralympics.
KEY DATES FOR THE 2012 DIARY
| May 19th | Olympic Torch Relay Starts |
| June 2nd - 5th | Queen's Diamond Jubilee |
| June 8th | Start of the European Football Championships, Warsaw |
| June 11th, 15th and 19th | England's matches in the European Football Championships
|
| June 21st | Opening of the London 2012 festival |
| June 25th | Wimbledon Tennis Championships
|
| July 1st | Final of the European Football Championships in Kyiv
|
| July 7th | 15th Big Dance 2012 |
| July 9th - 20th | Olympic Torch Relay visits South East England
|
| July 27th | Olympic Opening Ceremony |
| July 28th - 29th | Cycling Road Race in Surrey |
| July 28th - August 11th | Rowing at Eton Dorney |
| August 1st | Time Trial Cycling at Hampton Court Palace |
| August 4th | Super Saturday |
| August 12th | Closing Ceremony |
| August 24th | Paralympic torch relay |
| August 27th | Light a Lantern festival |
| August 28th - 29th | 24hr Paralympic torch relay from Stoke Mandeville to the Olympic Stadium |
| August 29th | Paralympics Opening Ceremony |
| August 31st - September 2nd | Paralympic rowing at Eton Dorney |
| September 5th - 8th | Para-cycling at Brands Hatch |
| September 9th | Paralympics Closing Ceremony |
SOME USEFUL LINKS