Campaigning for the FSB by Andrew Cave, Head of Policy

Andrew Cave spoke about the unique and powerful structure that the FSB has with its well established networks of members and staff across the UK. From the very beginning, the FSB was a campaigning organisation and with the recent Keep Trade Local campaign the organisation has recaptured some of the early focus on creative and determined lobbying and campaigning to get our messages out to the right audience. To be succesful, a campaign issue needs to be well researched and the strategy to roll it out needs to be well managed.

Please see the presentation slides for a background to campaigning for the FSB.