Become a Lead
Generator
To become a lead generator you simply fill in a form. As a lead generator you are eligible to
receive a £10 incentive, payable when the lead has become a full FSB member for
a minimum period of three months.Become a lead generator.
Ask Me Why
Our slogan for the recruitment campaign is ‘ASK ME
WHY'? Our research suggests that the
most effective method of producing quality leads is by recommendation. Our members and staff are our best
ambassadors as they KNOW the benefits of FSB membership.
How Do I Play My
Part?
One of the best ways in which leads are generated is through
our members, staff and partners, all who have day to day contact with people who
run businesses or who are self employed and are not yet members of the FSB.
Remember, all businesses employing less than 250 employees
have owners or owner-managers who are entitled to take up the benefits of membership
to the FSB. It is your role to make them
aware of this.
It is recommended that you regularly update your knowledge
of what is available to you and other members of the FSB as a right of
membership.* These details are available
on the FSB website: www.fsb.org.uk/benefits
Remember, as a ‘Lead
Generator' you have a responsibility to act in a manner that reflects the
professionalism of the organisation and does not bring it or you into
disrepute.
The Recruitment and Membership Committee reserves the right following
investigation, to remove the status of any ‘Lead Generator' should their
actions be deemed inappropriate.
What is a ‘Quality
Lead'?
A ‘quality lead' is something we should aspire to create when
we have face to face contact with a potential new member When providing leads
and data, it is worthwhile remembering that the quality of the information you
provide plays its part in whether the lead turns into a new member.
Once you have the information that is needed from your
contact, you can register the details by clicking here OR by sending an email to Edwina.morland@fsb.org.uk OR by completing one of the lead generator
notification cards.
It is extremely
important that the prospects details are input into our system as this will
enable us to monitor where our leads come from and ensure that you are eligible
for the incentive.
Remember – as the
prospect has expressed an interest in joining the FSB they will be contacted by
a recruiter who will arrange a suitable appointment to meet with them.
The collection of data is useful for cold calling and is to
be encouraged, but it will need to be sent into Head Office with suitable
information stating the source and quality of the information. This will not be counted towards the
incentive scheme.
"Ask Me Why" Statements
The following statements are being used in the campaign and
you should know something about their benefits to members:
·
I joined the FSB, you should too
·
I couldn't afford not to join
·
The FSB will work for you
·
I saved £775 this year
·
I am no longer on my own
·
I have legal protection cover
·
I have legal advise 24/7
·
I have free business banking
·
I can take credit card payments
·
I have specialist FSB insurance brokers
·
I have a bigger voice for my business
·
I have employment tribunal defence
·
I meet with like minded businesses
·
I make savings on call charges
·
I have tax protection defence
·
I had a free business health check
·
I'm in the FSB's business directory
·
I use the business factoring service
·
I have a personal IFA
·
I have access to private medical care
·
I have an income protection plan
·
I have personal accident cover
·
I have criminal prosecution defence
·
I am able to network my business
·
I have access to new markets
·
I had personalised advice on joining
·
I attend business to business events
·
I have access to government ministers
·
I have a convenient fuel card
·
I have preferential investment rates
·
I check the credit rating of my customers
·
I'm an active forum member
·
Whatever your business, the FSB will work for
YOU!
For more information about any of our benefits and services,
please call our Customer Services Team on 0808 20 20 888 (option 3) or email
the team at customerservices@fsb.org.uk
Can you really afford
NOT to join?
* As a ‘right of membership' the FSB Legal Protection scheme
and FSB Care are available to all FSB
members. Our ‘right of membership'
benefits alone could save you £775 by becoming a member of the FSB. Significant additional savings and discounts
are available on the range of the other services on offer.
* Figures quoted at August 2009
Contact: Edwina
Morland, Recruitment Co-ordinator on 01253 336 034