SERVICE EXCELLENCE AWARD

It's not enough for the customer to be 'always right' any more. He or she shouldn't have to argue the case. Dazzling customer service is the only way to guarantee customer loyalty. Price competition and product promotion have a role to play, but the smartest companies are recognising that their greatest assets are their own people and their existing customers. When

they work well together, business snowballs. Superior customer service doesn't have to cost much. It can be as simple as remembering a name or giving a customer a call to see how they are getting on with their new purchase.

We want to recognise those companies that go further and deliver awesome service. They understand that customers are their lifeblood and treat them as they would wish to be treated in an ideal world.

The winner of this award will have the customer at its heart and will deploy and manage resources to most effectively meet the needs of its customer base. In most business disciplines the customer is offered a choice of supplier. To ensure the success of a business a customer care policy is paramount. This category encourages entries from any business that can

demonstrate established and measurable systems for monitoring service standards.

Remember: You may enter up to three categories.

This award is kindly sponsored by