Attracting and Keeping Customers in a Digital Age
University of Derby Enterprise Centre
Wednesday 2nd May, 8.30am – 1.30pm
What's it all about?
Attracting and Keeping Customers in a Digital Age is a half day event designed to empower small businesses and show them how to grow with little or no cost. Hosted by the Federation of Small Businesses (FSB), the event is free to attend and forms part of the FSB's Real-life Entrepreneur campaign. The event promises to engage, excite and most importantly inspire entrepreneurs to take their business, or business plans, to the next level.
The Presentions
Attracting New Customers
Nick Washbourne, Business Development Director, Market Location
Attracting the right customers can be both time consuming and expensive without the right tools and insight. Market Location specialise in tailoring data for direct marketing. Nick Washbourne will explain how you can best target potential customers, giving you access to the right people, at the right time.
Keeping New and Existing Customers Engaged
Dr Dave Chaffey, CEO & Co Founder, Smart Insights
Today many businesses are using social media tactically by posting updates to Facebook, LinkedIn, Google+ or Twitter. But few have a social media strategy which helps them use social media to support their business goals. Dr Dave Chaffey will explain how social media works best when it's part of an integrated E-communications strategy, ensuring you get a bigger return on the time invested.
The Helping Hand Hub
The Helping Hand Hub – or business support exhibition – will be filled with representatives from organisations equipped to give small business advice and valuable information on a range of topics.
A Promotional Boost for Real-life Entrepreneurs
We're keen to capture and promote footage of real-life entrepreneurs and are looking for 12 businesses to be the faces of our regional campaign. For those participating you'll receive a professional digital photo – perfect to front your online profile. In addition we'll video a 60-90 second snapshot of you talking about your businesses for our campaign, excellent for raising your profile.
And There's More, Yes Really!
If listening to industry experts, talking to business support organisations and networking with like-minded individuals isn't enough attendees will also be given free access to an edited version of the eBook ‘Social media marketing strategy guide' by Dave Chaffey and Dan Bosomworth.
Agenda
Event Agenda
Register Today
http://fsbdigitalage.eventbrite.com/ places are limited to 100 to keep the event free of charge.
Contact
If you have any questions about this meeting please contact Natalie Gasson, Development Manager:
E: natalie.gasson@fsb.org.uk
T: 0115 960 8997